For many years, Jumoke Oyeneyin has clinched the exclusivity of some certain designs of the HOH fabrics and her business name, Jummhy Exclusive Laces & Fabrics rings a bell in Hoferhecht Stickereien factory abroad.
Hoferhecht is a legendary Austrian manufacturer of fashion fabrics for special occasions and the brand produces high-end embroideries, sequined silk, lace, tulle and linen.
HoH lace fabrics also come with exclusive designs and cutting-edge technologies which are the very souls of the European fabric supplier.
Their luxury collection includes guipure lace, appliquéd organza degrade, embroidered tulle, designer silk duchess and a beautiful range of sequined fabrics – tulle, chiffon, lace, jacquard, wool and trims luxury.
A not-to-be-ignored lace fabric, HOH cannot be classified as the most expensive lace fabric worn by Nigerian wealthy celebrities; however, it remains a go-to when spelling luxury.
For one who has been in the fabric business for over 25 years, Mrs. Oyeneyin erased the thought of being in competition with anyone as long as she is consistent with what she does.
She said,”I’ve been in business for almost 25 years, but I just came out six years ago to have a shop and build my brand. Competition? When you are consistent with what you do and you make sure you source for genuine fabrics, clients would come for your products.
Also, there is a need for commitment to the business and a sense of focus. I don’t look at what someone else is doing; I do what is comfortable for me. In this business, know what you want and set a target for yourself. I’m just focused on delivering quality to my clients. ”
Is there a special way of starting a fabrics business?
“Not at all,” came her reply.
“To start the business, it’s a step at a time. You need not break a bank, but rather, you need to grow into it. You need to be focused to grow and move forward. You don’t need to buy all—buy what you can sell and what your clients would buy. If you want the high-end fabrics, why not? You start from somewhere and display what you have. I travel a lot. Sourcing for fabrics is second nature to me, and that makes it easy plying my trade. Even when I’m not buying fabrics, I still have to travel.”
But many would assume she is talking like this because she is married to a rich man. Her husband, Otunba Noah Oyeneyin, can not be ignored among captains of industry in Nigeria.
But Oyeneyin disagreed. Being a successful businesswoman isn’t about having a rich husband.
She said, “There are so many things involved in the making of any successful woman you see. Don’t see the finished products alone, see what is involved. First, know what you want. But what you want isn’t what you get, so be patient. Be humble, slow down, and be reasonable. There’s no shortcut to riches. My first priority is my home front. Everything isn’t money—my kids matter to me. My husband also matters, and I need to strike a balance to be a good mum, a good wife, and a successful businesswoman who still ha
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